lunes, 9 de septiembre de 2013

Why Apple should not compete vs. Samsung

In the last few days we have heard about the possible versions of the new "iPhone"; there are two versions according to the rumors, the first is an upgrade to the current version, better camera and a fingerprint sensor as well as a faster processor; the second version is just a cheap, multicolor iPhone.

Well the fact of why the Multi-national company "Samsung" will never be able to play the Apple's game, is just because Samsung cannot offer the experience that Apple's gives when visiting an Apple's store. (Good luck trying to fit cell phones, laptops, dishwashers, TV's, Blue rays, Microwaves, Etc.all in the same place).

Samsung know how to play the game of Price beating product due to the fact is a multibillionaire company that can beat (if they propose) any company in the world for any of their single products; but the true is that they will never be able to introduce all of them in one single place and give a customer experiece.

Samsung is a Multi-national, Priced base company, Apple is a niche company, where all the people would sleep for nights just to purchase their new "product" (correct is singular) if they need to, just to be the first to experience it. Apple would give the possibility to their customers to dream with their new product instead of just going to the closest Best Buy on the corner; (Nothing against Best buy of Course!).

If Apple decides to play Samsung's game, they will damned all the efforts of one of the best inventors of our new Era, and will be ready to follow the path for a bankruptcy; Apple should keep their innovation system to develop new products (Blue Ocean strategy), plus, reinforce their experience in the Innovators customers that will always will sleep outsides from their doors for days if necessary to get a copy.

If you want to have one of the best and well better marketed products ever then go to Apple's, if you just want a god damn product go to your closest retail store and choose the any other option.

Rodrigo Luviano
rodrigoluviano@gmail.com
www.rodrigoluviano.com


1 comentario :

  1. Como se comento....y por solo $100

    El nuevo iPhone 5S se comercializa hoy en las tiendas de Estados Unidos, Alemania, Australia, China, Francia, Reino Unido, Japón, Canadá y Singapur, lo que provocó que cientos de personas se postraran fuera de las tiendas de Apple, para convertirse en uno de los primeros usuarios en estrenar el sistema de lector de huellas.......Para el mercado chino, la venta de este dispositivo de gama alta también causó revuelo, sin embargo, la venta del iPhone 5C no es lo que se esperaba. De acuerdo con información difundida por la página web de El País, un empleado anónimo del mayor establecimiento que Apple tiene en Shanghái, reconoce que por cada versión C vendida se colocan unas 30 unidades del S.

    http://www.eluniversal.com.mx/computacion-tecno/2013/iphone-5s-venta-80348.html

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